Idea Generation
Week 4 - Idea GenerationIdea generation is the process you go through when creating and developing ideas. While some people claim they have experienced a eureka! moment most ideas come from active creative thinking. During week 4 we will examine some tools and techniques that will help you through this process.
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Week 5 - Creative CollaborationIdea creation is rarely a solitary process. We are influenced by other people whether it is a group brainstorm or feedback from your target customers/audience. During week 5 we will discuss the importance of collaboration to creativity. We will also review the benefits and drawbacks of group think along with techniques to improve this process.
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